CLIENT: Continente Supermarkets in Portugal
CHALLENGE: Win over the children with a collection of a licence that is really current and a series of funny stickers.
If you go to the Continente supermarkets in Portugal, you can find the incredible Angry Birds Stickers Collection, entirely produced by Bonus in our Toledo plant, which has just been launched. We hope you like it!
LICENSE: JURASSIC WORLD
QUANTITY PRODUCED: 92 million collectable cards
THE CHALLENGE: To attract consumers, using an interactive article within the budget we were given. We developed collectable cards with a game that invited consumers to learn more about dinosaurs. The cards also contained augmented reality so that the consumers could make the Jurassic creatures seem alive.
QUANTITY PRODUCED: 46 million envelopes
THE CHALLENGE: A very demanding challenge! To attract both housewives and their children through a single action. To do this, we worked directly with European seed producers to offer a variety of 20 different seeds. Each envelope included a sachet of seeds + 1 card with instructions for planting. This cross-generational action was a runaway success with parents and educational for children.
LICENSE: WILD CARS – brand registered by Bonus Marketing
YEAR: 2018. Launch at newsagents: March 2019
QUANTITY PRODUCED: 1.5 million pieces
THE CHALLENGE: To develop a collectable that was COMPLETELY DIFFERENT! Our engineers developed a magnetic car that opens up upon contact with the magic card and becomes a terrible underwater creature or a dangerous reptile. Dare to try it out?
QUANTITY PRODUCED: 2 million pieces
THE CHALLENGE: To engage current Phoskitos consumers and attract new ones through a powerful social media action with the famous CRAZY HAACKS and an article that we turned into a trend: the CRAZY STICK. Do thousands of tricks, post them on your profiles and AMAZE EVERYONE!
LICENSE: Cars, Princess, Paw Patrol, Gorjuss, amongst others
QUANTITY PRODUCED: 1.5 million boxes in 2018
THE CHALLENGE: Who said it has all been seen before? The BONUS technical team in Toledo developed a CITRONELLA TATTOO. Protecting yourself from mosquitos has never been so much fun! The product is under European patent to Bonus Marketing Productions s.l.
CLIENT: LA VANGUARDIA
LICENSE: HASBRO GAMING
QUANTITY PRODUCED: 100,000 units
THE CHALLENGE: To run a successful campaign with a national newspaper and appeal to the entire family. In collaboration with HASBRO, we created a collection of 6 HASBRO board games (200 x 200 mm) that were distributed nationally with the newspaper.
GAMES: MONOPOLY, WHO’S WHO, PICTUREKA, CONNECT 4, TRIVIAL PURSUIT, CLUEDO
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