Jurassic World collectable cards

CLIENT: DIA

LICENSE: JURASSIC WORLD

YEAR: 2018

QUANTITY PRODUCED: 92 million collectable cards

THE CHALLENGE: To attract consumers, using an interactive article within the budget we were given. We developed collectable cards with a game that invited consumers to learn more about dinosaurs. The cards also contained augmented reality so that the consumers could make the Jurassic creatures seem alive.