CLIENT: WAL-COR – PREZIOSI FOOD
LICENSE: DORAEMON, MINIONS, PAW PATROL, TMNT, MY LITTLE PONY.
QUANTITY PRODUCED: 9 million units
THE CHALLENGE: To attract the attention of Italian consumers with a cross-sectoral, collectable item with playability that could be taken out of Easter eggs. The concept was a hit and Masks Easter eggs have been the no. 1 seller for 3 years, with incredible turnover at point of sale and 6 collectables developed.