Masterchef mini vegetable garden
CLIENT: DÍA
LICENSE: MASTERCHEF
YEAR: 2018
QUANTITY PRODUCED: 46 million envelopes
THE CHALLENGE: A very demanding challenge! To attract both housewives and their children through a single action. To do this, we worked directly with European seed producers to offer a variety of 20 different seeds. Each envelope included a sachet of seeds + 1 card with instructions for planting. This cross-generational action was a runaway success with parents and educational for children.