Masterchef mini vegetable garden

CLIENT: DÍA

LICENSE: MASTERCHEF

YEAR: 2018

QUANTITY PRODUCED: 46 million envelopes

THE CHALLENGE: A very demanding challenge! To attract both housewives and their children through a single action. To do this, we worked directly with European seed producers to offer a variety of 20 different seeds. Each envelope included a sachet of seeds + 1 card with instructions for planting. This cross-generational action was a runaway success with parents and educational for children.