Bonus, the manufacturer of Click Clack Balls, has designed and coordinated a powerful promotional campaign with the YouTubers and influencers Jordi Wild & The Crazy Haacks that has turned this product into the new summer phenomenon that can now be found at all newsagents in Spain.
There are 8 models of Click Clack Balls to collect and they form part of an elaborate campaign planned around a 360º promotional strategy involving influencers to help turn the Bonus product viral on social media and reach all potential young consumers.
This impact strategy involved having nationally renowned YouTubers include tricks and contests, using the new Click Clack Balls, in their videos and post them on their social media profiles during June and July.
Firstly, the YouTubers The Crazy Haacks, who have 3.3 million subscribers, most of whom are between the ages of 6 and 13 (the campaign’s potential target), participated in the campaign. The stars of this channel are 3 siblings: Mateo, Hugo and Daniela, who also have hundreds of thousands of followers on Instagram:
The first promotional video was posted on their YouTube channel on 15 June and was played in excess of 650,000 times within a few days.
But that’s not all: they are also going to post more than one trick that can be done with Click Clack Balls on their Instagram profile this month.
One example is this video that they uploaded to stories on their Instagram channel, where you can see Mateo performing a trick
In addition, in order to reach an adolescent audience, a complementary action was run parallel to the strategy involving the YouTuber Jordi Wild – El Rincón De Giorgio, whose channel has 8.7 million subscribers, 60% of whom are between 14 and 18 years of age.
On Saturday 29 June, Jordi Wild posted the first video on his channel mentioning Bonus as the product manufacturer, showing tricks that can be done with the balls and proposing a contest for his followers, involving sending fun videos of playing with Click Clack Balls!
This is how Bonus is not only manufacturing a successful new product but is also coordinating and launching innovative global marketing campaigns on social media, collaborating with influencers, to provide a 360º service to its customers in order to reach hundreds of thousands 2.0 consumers and guarantee the success of the product.
If you would like further information or to find out more about Bonus, please contact our team via our website.