Transformable wild cars

CLIENT: EDIGRAMA

LICENSE: WILD CARS – brand registered by Bonus Marketing

YEAR: 2018. Launch at newsagents: March 2019

QUANTITY PRODUCED: 1.5 million pieces

THE CHALLENGE: To develop a collectable that was COMPLETELY DIFFERENT! Our engineers developed a magnetic car that opens up upon contact with the magic card and becomes a terrible underwater creature or a dangerous reptile. Dare to try it out?