ACT FOR FOOD
ACT FOR FOOD MONOPOLY
How do you get a campaign to work when it has to reach both parents and children, explaining the importance of eating healthily whilst also being fun?
Think about it.
There it is. A fully customised game of Monopoly. Instead of streets, sections of the supermarket. For every €10, you get an envelope with 4 cards, of which we made 28 million units. And so, we achieved our goal.
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